Tired of diets and plans that don’t work?


From professional journalist to transformation specialist…


So you may be wondering, how does this relate to my work as a transformation specialist?

Great question! When it comes to achieving your goals, facing your fears and escaping your comfort zone, I believe you must confront the most important story of all: the story you tell yourself about why you aren’t capable, ready or deserving of having everything you desire (including a healthy and fit body).

As a result of my own personal transformation journey, I now take tremendous pride in helping each and every one of my clients identify and let go of the ‘stories’ that no longer serve them. Although I was able to attain a stage-worthy physique and a six back of abs, I seemed to always gain back the weight.

Eventually, I got tired of this and knew I had to go much deeper. I realized I had to embody the person I wanted to become in order to make a lasting change.

As a transformation coach my role is to share what I’ve learned through personal experience, so I can support you on your own health and fitness journey. I will help you tap into all of that juicy goodness (that’s likely already there), but hidden layers deep within your own belief system.

Ready to let go and peel back those layers so you can start living your best life in the body you deserve?

Ok. Let’s do this!

A 3-Step System


When I attended journalism school — many moons ago —  I was taught how to construct a story using the ‘inverted pyramid’ structure.
When creating a news story, the most important details are always placed at the beginning and the least important information is placed at the bottom.
The reason being: if the editor needs to cut the word length, the story still makes sense to the reader.

Today, I use this exact same concept when coaching my clients on their own transformation journey.

So let’s start with the most important part of your story…

1. Mindset/Beliefs

Let me guess, this isn’t the first time you’ve attempted to achieve a health and fitness goal, right?
If this is the case, trust me when I say you’re not alone. And you’ve definitely come to the right place!

Although I was a certified personal trainer who understood how to lift weights, elevate my heart rate and run a marathon in less than five hours, my health and physique were nowhere near where I wanted them to be. At the age of 30, I desperately wanted to see my abs. The funny thing about this is that they were there all along, hidden layers deep beneath my fear of failure, fear of not being good enough and what I believed to be poor genetics.

Thankfully, my “A Ha” moment eventually arrived on my doorstep. In fact, I can still recall the day I decided I had enough. I knew it was time to let go of these limiting beliefs and stories that were allowing me to feel safe and play small. So instead of telling myself “I can’t”, I started to say “What if?”

Once I let go of the stories of not being good enough, worthy or capable of achieving my goals, all aspects of my life began to change. In fact, every new, healthy habit I integrated had a ripple effect into other areas of my life, including my relationships and career. For the first time in my life, I actually saw
what was possible for myself.

Once I learned how to arm myself with the right mindset and belief system, I could focus on my goals and dreams. One by one, I began to shed the unhealthy layers of fear, perfectionist tendencies and self-doubt that were holding me back from becoming my “best self”.

Perhaps you can relate? Do you have a goal you want to achieve yet something is standing in your way?
It’s likely time for you to change your story and eliminate the old set of beliefs that are no longer serving you.

In this step, you need to become crystal clear on what you want to achieve and the reason why it’s important to you. All you require is an ounce of belief and the willingness to work harder on yourself than anything else. When you stop stressing about the day to day tasks of life and start to imagine your best future self, you will be inspired and ready to take your life to the next level.

take your mindset to the next level

2. Nutrition

Once I started to see what was possible, I could change the one thing that was sabotaging me and holding me back from seeing my abs. Yes — it’s true. You can’t outrun your fork! So, instead of focusing on what I couldn’t eat, I started to focus on the foods that made me feel good, gave me energy and brought me closer to my goals. Without a shift in my mindset, I knew I wouldn’t have the belief or realization that was required to stay on track.

I can recall a time when I would turn to candy or cake as comfort when I didn’t feel worthy, happy, confident, good enough, capable or in control. On the surface, I didn’t realize this was going on. In fact, I think my unhealthy eating habits eventually became common practice (similar to brushing my teeth).

Can you relate to this? Do you have good intentions, yet somehow you seem to sabotage yourself? Please trust me when I say you’re not alone.
Once you learn to let go of limiting beliefs and old programming, you will have a much easier time staying on track. So instead of saying, “I can’t eat that”, you will begin to say “I don’t want to eat that.”

At the time of my own personal transformation, I was inspired by the images on the cover a fitness magazine. This prompted me to set an outrageous goal to step on stage in a fitness competition. I can remember I was highly addicted to sugar; particularly Swedish Berries and vanilla cake (with lots of icing!) However, I knew there would be no way I would reach my goal with these guilty pleasures in my life.

Just so you know, I still love these “trigger” foods. I just know that I can’t be around them as my goals mean a lot more to me than the 30-second sugar high they provide. Plus I no longer feel good when I eat these foods in excessive amounts.

After just two weeks of clean eating, I lost eight pounds along with my addiction to sugar. So how did this happen? At the time, I didn’t have the right mindset in place, so I had to rely on willpower to get there. Basically, my coach told me I couldn’t have any sugar for 14 days (including fruit). If I cheated, she said I would have to start the detox all over again. With her help, I stuck to it. And I was shocked by what happened to my body and cravings.

At some point during my transformation I had to take a step back and revisit my stories and beliefs. In fact, it has become regular practice and work. You will never fully delete your past thoughts, beliefs or stories. They will come creeping back from time to time, depending on what’s happening in your life. Just know it’s ok to go back to step 1 at any time. This is your life and your journey.

take your nutrition to the next level

3. Movement

The final piece of your story involves movement or exercise. It’s funny — most of us start the process here, yet we can’t seem to figure out why it’s so difficult to stay motivated. Sometimes we can find any excuse not to exercise, right?

Therefore, my first piece of advice is to do the stuff you love. Find the activities that bring joy to your day.

Personally, I learned to fall in love with the process. When I started to gain muscle and I could do full pushups, I felt empowered, fit and strong. I stopped focusing on the pain and started to appreciate the benefits. In fact, the gym has become my happy place. When I miss a workout, I feel off.

Did you know movement or exercise is one of the best ways to improve your mental state? Here’s a tip: whenever you’re dealing with negative emotions, try going for a walk outside. You will be amazed by how quickly your mood improves.

When exercise becomes “a must” instead of “a should”, you will know you’re on the right track.

And it’s totally ok if you don’t always love it. I can assure you, I’ve never met a leg day that I’ve enjoyed. Truth be told, it really hurts! But is it worth it? Absolutely. I wouldn’t trade this feeling for anything else in the world.

Once you start to move your body on a regular basis, the aches and pains will disappear, your confidence will soar and you will fall in love with how your body looks and feels. You will appreciate all that your body can do for you. And you will become the best of friends.

When you take care of your ‘self’ first, you tend to show up for life in a whole new way.

take your movement to the next level

Choose Your Journey

Journey #1: Compete in a fitness competition

Journey #2: Get ready for a photoshoot

Journey #3: Makeover your entire image

It’s time to pack your bags. We’re going on a trip of a lifetime.

Just to be clear, it’s not a typical vacation!

But, I can promise you this: within a matter of weeks, you will be well on your way to achieving a goal you’ve likely only ever dreamed about.

Along this journey, you will become stronger, leaner, lighter, happier and more energetic. When you take care of you first, all aspects of your life will transform. And people will notice.

You will leave your comfort zone, elevate your life, realize your full potential and experience a shift. In other words, you will discover “your best self” both physically and mentally. Together, we will create and integrate new empowering healthy habits that will stick with you for the rest of your life.

Sound exciting, doesn’t it?

What you need to bring:

  • An ounce of belief
  • Faith in the process
  • A burning desire to achieve your goal
  • A strong enough “why” to keep you excited
  • An open mind

Are you ready? Let’s do this!

click here and complete the form to get started

More About My Coaching Programs

Journey #1: Competition Prep

Have you ever thought about stepping on stage in a fitness competition? As an 18x fitness competitor and IDFA Figure Pro, I’m confident I can help you get there.  This experience will definitely take your mind and body to the next level.


  • Customized workouts that change every 4-6 weeks (based on assessment of photos)
  • An individualized Diet Plan (to ensure you are in peak condition the day of the show)
  • Weekly check-ins via phone or skype to ensure you are on track
  • Photos & Measurement analysis via email (weekly)
  • Supplement recommendations to support your goals and ensure you look and feel your absolute best on show day

Journey #2: Fitness/Glamour Photo Shoot

This package is perfect for women who want to feel totally empowered. I believe a professional photo shoot is one of the best things you can do to boost your confidence and give yourself the push you need to stay on track to achieving your health and fitness goals.

Whether you have a milestone birthday coming up or you want to surprise your significant other with some amazing images,
this is by far the best gift you can give yourself.

A photoshoot allows you to capture the confidence you experienced during your health and fitness journey. The images will serve as a positive reminder for years to come.

*We are happy to recommend some amazing fitness photographers in the Toronto area

Journey #3: Complete Make-Over

Are you ready to do something just for you? Although the ‘make-over’ journey may not be as extreme or time-consuming as the fitness photoshoot or
competition,  it’s definitely going to change your life!

Whether you are a new mom, empty-nester, newly single, a career woman or fresh out of college, this is a great way to enhance how you look and feel. And once you have achieve your transformation, you will have the opportunity to work with our recommended personal wardrobe stylists, makeup artists and/or hair stylists to help you feel your absolute best both inside and out.

Please note these services are not mandatory (if you choose the make-over experience). However, they will enhance your journey. 
Also, if you don’t live in the Toronto area, we will do our best to create a virtual experience for you. 

click here to start your journey