Tired of diets and plans that don’t work?


From professional journalist to transformation specialist…


So you may be wondering, how does this relate to my work as a transformation specialist?

Great question! When it comes to achieving your goals, facing your fears and escaping the ‘comfort zone’, I believe you must confront the most important story of all: the story you tell yourself about why you may feel you aren’t capable, ready or deserving of having everything you desire, including a strong, fit and healthy body.

As a result of my own personal transformation journey, I take tremendous pride in helping each and every one of my clients identify and let go of the ‘stories’ that no longer serve them. Although I was able to lose weight and step on stage in a fitness competition with a six pack of abs, I continued to gain back the weight until I changed my beliefs about what I could accomplish.

As a transformation coach, my role is to support you on your journey and help you tap into all of that juicy goodness that’s already there, hidden layers deep within your own personal belief system.

Ready to let go so you can start living your best life as your authentic self?

Let’s do this!

A 3-Step System


When I attended journalism school (many moons ago), I was taught how to construct a story using the ‘inverted pyramid’ structure.
When creating a news story, the most important details are always placed at the beginning and the least important information is placed at the bottom. Reason being: if the editor needs to cut the word length, the story still makes sense to the reader.

Today, I use this exact same concept when coaching my clients on their own transformation journey.

So let’s start with the most important part of your story…

1. Mindset/Beliefs

Let me guess, this isn’t the first time that you are attempting to achieve a health and fitness goal?

If this is true, then you can probably relate to 99 per cent of the population. You’ve definitely come to the right place!

Although I was a certified personal trainer who understood how to lift weights, elevate my heart rate and run a marathon in less than five hours, my health and physique were nowhere near where I wanted them to be. At the age of 30, I desperately wanted to see my abs. The funny thing about this is that they were there all along, hidden layers deep beneath my fear of failure, fear of not being good enough and what I believed to be poor genetics.

Thankfully, my “A Ha” moment arrived on my doorstep. In fact, I can still recall the day I decided I had enough. I knew it was time to let go of these limiting beliefs and stories that kept me safe and allowed me to play small for so long. So instead of telling myself “I can’t”, I started to say “What if?”

Once I let go of the stories of not being good enough, worthy or capable of achieving my goals, all aspects of my life began to change. In fact, every new healthy habit I integrated had a ripple effect into other areas of my life, including my relationships and career. For the first time in my life I saw what was possible. This is what I now refer to as “the shift”.

Once I finally learned how to arm myself with the right mindset and belief system, I was able to focus on my future goals and dreams. One by one, I started to shed the unhealthy layers of fear, perfectionist tendencies and self-doubt that were holding me back from becoming my best self.

Perhaps you can relate? Do you have a goal you want to achieve yet something is standing in your way? It’s likely time for you to change your story and eliminate the old set of beliefs that are no longer serving you.

In this step, you need to become crystal clear on what it is you want to achieve and the reason why it’s important to you. All you require is an ounce of belief and the willingness to work harder on yourself than anything else. When you stop focusing on the day to day tasks of life and start to imagine your best future self, you will be inspired and ready to take your life to the next level.

take your mindset to the next level

2. Nutrition

Once I started to see what was possible, I could change the one thing that was sabotaging me and holding me back from seeing my abs. Yes — it’s true. You can’t outrun your fork! So, instead of focusing on what I couldn’t eat, I started to focus on the foods that made me feel good, gave me energy and brought me closer to my goals. I also realized that without a shift in my mindset, I wouldn’t have the belief or realization that I required to stay on track.

I can recall a time when I would turn to candy or cake as comfort when I didn’t feel worthy, good enough or capable. On the surface, I didn’t realize this was going on. In fact, I think my unhealthy eating habits became common practice (similar to brushing my teeth).

Can you relate to this? Do you have good intentions, yet somehow you seem to sabotage yourself? Trust me when I say you’re not alone! However, once you learn to let go of limiting beliefs and old programming, you will have a much easier time staying on track. So instead of saying, “I can’t eat that”, you will begin to say “I don’t want to eat that.”

At the time of my own personal transformation, I was working with a coach. Inspired by the images I saw on the cover of my favourite fitness magazines, I set an outrageous goal to step on stage in a fitness competition. However, I was highly addicted to sugar; particularly Swedish Berries and vanilla cake (with lots of icing!)

Just so you know, I still love these “trigger” foods. I just know that I can’t be around them as my goals mean a lot more to me than a 30-second sugar high! Plus I no longer feel good when I eat them in excessive amounts.

After just two weeks, I lost eight pounds along with my addiction to sugar. So how did this happen? At the time, I didn’t have the right mindset in place, so I had to rely on willpower to get there. Basically, my coach told me I couldn’t have any sugar for 14 days, including fruit. And if I did, I would have to start the detox all over. With her help, I stuck to it. And I was shocked by what happened to my body and cravings.

Prior to this, I worked out everyday. Sometimes twice a day! But I still didn’t have the body I wanted. It wasn’t until I started paying close attention to the foods I was using to fuel my body.

At some point during my transformation I had to take a step back and revisit my stories and beliefs. In fact, it has become regular practice and work.  You will never fully delete your past thoughts, beliefs and stories. They will come creeping back from time to time, depending on what’s happening in your life. Just know it’s ok to go back to step 1 at any time. This is your life and your journey.

take your nutrition to the next level

3. Movement

The final piece of the puzzle is movement or exercise. It’s funny, most of us start the process here, yet we can’t seem to figure out why it’s so difficult to stay motivated. We can find any excuse not to exercise, right? In fact, some of us may rather do the laundry than go to the gym!

Therefore, my first piece of advice is to do the stuff you love. Find the activities that bring joy to your day.

Personally, I learned to fall in love with the process. When I started to gain muscle and I could do full pushups,  I felt empowered, fit and strong. I stopped focusing on the pain and started to appreciate all of the benefits. In fact, the gym has become my happy place. When I miss a workout, I feel off.

Did you know movement or exercise is one of the best ways to improve your state? Here’s a tip: whenever you are dealing with negative emotions, try going for a walk outside. You will be amazed by how quickly your mood improves.

When exercise becomes “a must” instead of “a should”, you will know you’re on the right track.

And it’s totally ok if you don’t always love it. I can assure you, I’ve never met a leg day that I’ve enjoyed. Truth be told, it hurts! But is it worth it? Absolutely. I wouldn’t trade this feeling for anything else.

Once you start to move your body on a regular basis, the aches and pains will disappear, your confidence will soar and you will fall in love with how your body looks and feels. You will appreciate all that your body can do for you. And you will become the best of friends.

When you take care of yourself first, you tend to show up for life in a whole new way.

take your movement to the next level

Choose Your Journey

Journey #1: Compete in a fitness competition

Journey #2: Get ready for a photoshoot

Journey #3: Makeover your entire image

It’s time to pack your bags. We’re going on a trip of a lifetime.

Just to be clear, it’s probably not the kind of trip you were hoping for.

But, I can promise you this: Within a matter of weeks, you will be well on your way to achieving a goal you’ve likely only ever dreamt about.

Along this journey, you will become stronger, leaner, lighter, happier and more energetic. When you take care of you first, all aspects of your life will transform. And people will notice.

You will leave your comfort zone, elevate your life, realize your full potential and experience a shift. In other words, you will discover “your best self” both physically and mentally. Together, we will create and integrate new empowering healthy habits that will stick with you for the rest of your life.

Sound exciting, doesn’t it?

What you need to bring:

  • An ounce of belief
  • Faith in the process
  • A burning desire to achieve your goal
  • A strong enough “why” to keep you excited
  • An open mind

Are you ready? Let’s do this!

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More About My Coaching Programs

Journey #1: Competition Prep

Have you ever thought about stepping on stage in a fitness competition? As a 16x figure competitor and IDFA Figure Pro, I’m confident I can help you get there.  This experience will definitely take your mind and body to the next level.


  • Customized workouts that change every 4-6 weeks (based on assessment of photos)
  • An individualized Diet Plan (to ensure you are in peak condition the day of the show)
  • Weekly check-ins via phone or skype to ensure you are on trackPhotos & Measurement analysis via email (weekly)
  • Supplement recommendations to support your goals and ensure you look and feel your absolute best on show day

Journey #2: Fitness/Glamour Photo Shoot

This package is perfect for women who want to feel totally empowered. I believe a  photo shoot is one of the best things you can do to boost your confidence and give yourself the push you need to stay on track to achieving your health and fitness goals.

Whether you have a milestone birthday coming up or you simply want to surprise your significant other with some amazing shots, this is by far the best gift you can give yourself.

A photo shoot allows you to capture the confidence you experienced while you were on your health and fitness journey. The images will serve as a positive reminder for years to come.

*We can recommend fitness photographers in the Toronto area

Journey #3: Complete Make-Over (in Toronto only)

Once you have achieved your health transformation, you will have the opportunity to work with our recommended personal stylists, makeup artists and/or hair stylists to revamp and elevate your entire look and image.

click here to start your journey