Thanks so much for stopping by!
My name is Laura Jackson. I’m a personal trainer, nutrition coach, 17 x figure competitor and a professional writer.
But aside from all of the fancy titles, I must say I’m most proud of the person I am becoming as a result of my own personal health and fitness journey.
Over the past 10 years, I’ve learned so much about myself. And now I find absolute joy and fulfillment in empowering other women to become the best version of themselves through their own transformations.
You may have come here to lose weight, rock a bikini, improve your eating habits, gain self-confidence or to feel better about yourself. No matter what your motivation, I want to commend you. I believe goals are the juice of life. They play such an important role in our growth as human beings.
But I’m curious. Have you ever said to yourself, “I’ll be happy when…”?
I fully admit, this was the bane of my existence for many years. Growing up as a competitive athlete, this is all I knew for the longest time. I didn’t know how to be happy without a gigantic goal in front of me.
I relied on external factors to bring me joy because I didn’t know any other way to feel good. After hitting the stage year after year as a fitness competitor, I eventually realized that a six pack of abs or a panel of judges couldn’t make me feel worthy or fulfilled. This prompted me to go to work on myself. I began to read books and listen to podcasts. I also worked with some of the top coaches in fitness, personal development and business.
Although I spent many years in school, I still didn’t have a very good grasp on who I was, what I wanted for myself or how I could make an impact in the world on a greater scale. It wasn’t until I went to work on improving myself from the inside out.
Often times we set a new goal because we want to feel a certain way. But what we don’t realize is that we can actually choose to feel good right now. In my opinion, we have it backwards. We start a new diet or exercise plan and hope for the best without really knowing the reason why it’s important to us. And we believe that a certain size waist, a number on the scale or a trophy will somehow make us feel worthy, significant and loved. The problem with this philosophy is that it focuses on a specific outcome or what we are lacking. According to the “law of attraction”, this mindset actually attracts more of what we don’t want. And so we begin to struggle.
But when we turn it around and focus on what we already have while appreciating where we are in the present moment, we attract more abundance into our lives without having to control or force anything. Plus, When you dig deep and find the emotional reason behind your goals, you are much more likely to take inspired action.
How does that sound for a change? Refreshing, right?! In other words, before you hit the treadmill, you may want to consider a mindset makeover.
With many years of experience in health and fitness, I can definitely give you incredible, kick-butt workouts and a diet that will lead to amazing results. This is the strategy most fitness professionals implement with their clients. And although it may work for some, it’s really just a band-aid solution. We need to go much deeper when it comes to achieving long-lasting and sustainable results. True transformation begins on the inside, when we change our thoughts, feelings and beliefs about who we are, what we can accomplish and why our goals matter.
When I began to apply this principle to my own life, I experienced a significant shift. I finally put an end to the vicious cycle of yo-yo dieting and self-sabotage. This is something I’ve struggled with for years and have kept to myself. But my ‘A-ha” moment came to me when I realized that the void I had been filling with food for so long was now being replaced with self-love and joy.
When you commit to being happy with where you are at right now and realize it’s a choice you make when you get out of bed in the morning, you will lose weight with ease; exercise will become a must; and you will choose nutrient dense foods that nourish and support your body. The best part of all is that these healthy lifestyle habits will spill over into other areas of your life.
Now, if it’s ok with you, I’d love to share my personal transformation story.
Although I’ve been active most of my life and a certified personal trainer since the age of 22, I wasn’t always fit or healthy. In fact, prior to my 30th birthday, I started to gain some weight. I developed chronic pain and felt uncomfortable in my own skin.
Looking back, this was the wakeup call I needed to change the way I was living my life. Around the same time, I remember feeling inspired by the cover of a fitness magazine. I thought to myself, “what would happen if I really went for it?” When you visualize what you want, it quickly becomes your reality.
At the time, the thought of staying the same was way more painful than any diet or exercise program I was about to embark on. And although I knew “why” I was ready to change, I didn’t know “how” I was going to get there. But looking back, it didn’t really matter. All I needed was an ounce of belief in myself and a burning desire to achieve my goal, along with a compelling enough reason to change.
At the time of my own transformation, I was on a mission to lose a few pounds and discover my abs. But what I didn’t realize was that my new healthy habits would have a ripple effect into other areas of my life. Once I started to show up for myself, I was able to show up for my life and others in a whole new way.
I now realize it wasn’t about the physical transformation at all. It was about the person I was becoming on the way to achieving a healthier version of myself. In order to truly transform on the outside, I had to change who I was on the inside.
As a result, I tapped into a sense of confidence and self-esteem that I didn’t know was there.
In fact, the woman I wanted to become was there all along hiding under layers of fear, feelings of not being good enough, not pretty enough, not skinny enough, not smart enough and not worthy enough. At some point in my life, I stopped dreaming about my future and started to believe these false stories about myself.
But once I began to let go of these limiting beliefs, everything changed. I now had the desire to do the tough workouts, fuel my body with healthy food and trust in the process. This taught me the value of consistency and habits. And every time I stepped out of my comfort zone, I experienced tremendous personal growth, while setting the bar a little higher each time.
Once I decided to take the leap, let go and trust in the process, both my body and my life transformed before my eyes.
But in order to fully transform and reach my potential, I had to do the scary stuff and get uncomfortable. I had to conquer my fears head on. For me, it was walking across a stage in stilettos and a two-piece bikini, while standing in front of a panel of judges. Although I’ve walked across the stage many times, this still freaks me out! But at the same time, it’s one of the most empowering experiences I’ve ever had. When you let go of fear, something miraculous happens. You level up in all areas of your life.
The second most empowering experience was my very first professional photoshoot. I believe every woman needs to do this at some point in her life. I felt sexy, confident, beautiful, empowered and unstoppable.
Throughout the transformation process, I learned another valuable lesson: it’s totally OK to fail. In fact, it’s part of the journey. When you learn something new, you grow and improve. So either we can sit on the side lines of life and live with the pain of regret, or we can endure the temporary pain we feel on our way to achieving our goals. I will always choose the latter…. it’s way more fulfilling and fun!
So no matter what stage you’re at in life, I assure you it’s never too late for a transformation. At 41 years old, I can honestly say I have way more energy, passion, strength and stamina now than I did in my 20s and 30s.
And when you feel good about yourself, you’re better able to serve others. Now I’m here to serve you as you embark on your own health and fitness journey.